-
1 travel
<mech.eng> (e.g. piston, slide) ■ Arbeitsbewegung f<mech.eng> (movement; e.g. along ways, rails) ■ Bewegung f<mech.eng> (e.g. crane) ■ Lauf m<mech.eng> (e.g. piston, slide, valve) ■ Weg m<mech.eng> ■ Verfahrweg m<mvhcl.mot> (linear reciprocating movement; e.g. piston in engine, distance TDC-BDC) ■ Hub m ; Kolbenhub m rarvi <tech.gen> (gen. translationally) ■ fortbewegen vrvi <mech.eng> (move; e.g. along rails) ■ bewegen vrvi <mech.eng> (e.g. crane, slide) ■ fahren vivi <mech.eng> (e.g. piston, slide, table) ■ laufen vivt <tech.gen> (distance; e.g. vehicle, tool) ■ zurücklegen vt -
2 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
3 check
ek
1. verb1) (to see if something (eg a sum) is correct or accurate: Will you check my addition?) comprobar, verificar2) (to see if something (eg a machine) is in good condition or working properly: Have you checked the engine (over)?) comprobar3) (to hold back; to stop: We've checked the flow of water from the burst pipe.) detener, frenar
2. noun1) (an act of testing or checking.) revisión, inspección2) (something which prevents or holds back: a check on imports.) control, freno3) (in chess, a position in which the king is attacked: He put his opponent's king in check.) jaque4) (a pattern of squares: I like the red check on that material.) cuadro5) (a ticket received in return for handing in baggage etc.) ticket, resguardo6) ((especially American) a bill: The check please, waiter!) cuenta, nota7) ((American) a cheque.) cheque•- checked- checkbook
- check-in
- checkmate
3. verb(to put (an opponent's king) in this position.) dar jaque mate- checkout- checkpoint
- check-up
- check in
- check out
- check up on
- check up
check1 n1. control2. cuadroscheck2 vb revisar / comprobaryou should check your bicycle before you ride it deberías comprobar tu bicicleta antes de montar en ellatr[ʧek]1 (examination - of documents, goods, people) revisión nombre femenino, control nombre masculino; (of work) examen nombre masculino, revisión nombre femenino; (of machine) verificación nombre femenino, inspección nombre femenino; (of results, facts, information) comprobación nombre femenino, verificación nombre femenino2 (stop, restraint) control nombre masculino, freno3 SMALLAMERICAN ENGLISH/SMALL→ link=cheque cheque{4 SMALLAMERICAN ENGLISH/SMALL (bill) cuenta, nota6 (chess) jaque nombre masculino8 SMALLAMERICAN ENGLISH/SMALL→ link=tick tick{1 (in chess) ¡jaque!1 (examine - gen) revisar, comprobar; (exam, list) repasar; (machine, accounts) revisar, verificar; (result, facts) comprobar, verificar■ have you checked the oil? ¿has comprobado el nivel del aceite?2 (stop, restrain) detener, frenar3 (hold back) contener, controlar4 (chess) dar jaque a5 SMALLAMERICAN ENGLISH/SMALL (leave coat etc) dejar en el guardarropa; (leave luggage) dejar en consigna1 (make sure) comprobar, verificar\SMALLIDIOMATIC EXPRESSION/SMALLto check something against something cotejar algo con algoto keep a check on vigilar, controlar, llevar el control decheck ['ʧɛk] vt1) halt: frenar, parar, detener2) restrain: refrenar, contener, reprimir3) verify: verificar, comprobar4) inspect: revisar, chequear, inspeccionar5) mark: marcar, señalar6) : chequear, facturar (maletas, equipaje)7) checker: marcar con cuadros8)to check in : registrarse en un hotel9)to check out : irse de un hotelcheck n1) halt: detención f súbita, parada f2) restraint: control m, freno m3) inspection: inspección f, verificación f, chequeo m4) : cheque mto pay by check: pagar con cheque5) voucher: resguardo m, comprobante m6) bill: cuenta f (en un restaurante)7) square: cuadro m8) mark: marca f9) : jaque m (en ajedrez)n.• jaque s.m.n.• cheque (Banco) s.m.• comprobación s.f.• control s.m.• inspección s.f.• marca s.f.• resguardo s.m.• revisión s.f.• talón s.m.• verificación s.f.v.• controlar v.• detener v.(§pres: -tengo, -tienes...-tenemos) pret: -tuv-fut/c: -tendr-•)• inspeccionar v.• jaquear v.• represar v.• revisar v.• verificar v.
I tʃek1) c (stop, restraint) control m, freno mto keep o hold something/somebody in check — controlar or contener* algo/a alguien
to put a check to something — (AmE) impedir* algo
2) ca) (inspection - of passport, documents) control m, revisión f; (- of work) examen m, revisión f; (- of machine, product) inspección fto keep a check on something/somebody — controlar or vigilar algo/a alguien
b) ( of facts) verificación f3) c u ( cloth) tela f a or de cuadros; (before n) <jacket, shirt> a or de cuadros4) u ( in chess) jaque mto pay by check — pagar* con cheque or (Esp) con talón
a check for $50 — un cheque de 50 dólares or por valor de 50 dólares
6) c ( restaurant bill) (AmE) cuenta f, adición f (RPl)7) c ( tick) (AmE) marca f, tic m, visto m (Esp), palomita f (Méx fam)
II
1.
1) ( restrain) \<\<enemy advance\>\> frenar; \<\<anger/impulse\>\> contener*, controlar2)a) ( inspect) \<\<passport/ticket\>\> revisar, controlar, checar* (Méx); \<\<machine/product\>\> inspeccionar; \<\<quality\>\> controlar; \<\<temperature/pressure/volume\>\> comprobar*, chequear, checar* (Méx)b) ( verify) \<\<facts/information\>\> comprobar*, verificar*, chequear, checar* (Méx); \<\<accounts/bill\>\> revisar, comprobar*to check something AGAINST something — cotejar or chequear algo con algo
check that it's closed — asegúrate de que or comprueba que esté cerrado
3) (AmE)a) ( deposit - in cloakroom) dejar en el guardarropa; (- in baggage office) dejar or (frml) depositar en consigna4) ( tick) (AmE) marcar*, hacer* un tic or (Méx fam) una palomita en, poner* un visto en (Esp)
2.
via) (verify, make sure) comprobar*, verificar*, chequear, checar* (Méx)b) ( tally) (AmE)to check WITH something — coincidir or concordar* con algo
Phrasal Verbs:- check in- check up
III
a) ( in chess) jaque!b) ( expressing confirmation) (AmE colloq) sí, señor![tʃek]1. N1) (=inspection) control m, inspección f, chequeo m ; (Mech) revisión f ; (Med) chequeo msecurity check — control m de seguridad
•
to keep a check on sth/sb — controlar algo/a algn, vigilar algo/a algnto run or make a check on sb — hacer averiguaciones or indagaciones sobre algn
2) (=restraint)checks and balances — (US) (Pol) mecanismo de equilibrio de poderes
•
to act as a check on sth — poner freno a algo, servir de freno a algopopulation growth must be held in check — hay que tener or mantener el crecimiento demográfico bajo control
she kept her temper in check — controlaba or contenía su genio
to hold or keep sb in check — controlar a algn, mantener a algn a raya
3) (Chess) jaque mcheck! — ¡jaque!
to put sb in check — dar or hacer jaque a algn
4) (=square) cuadro m ; (=fabric) tela f a cuadros, tela f de cuadrosa red and white check dress — un vestido rojo y blanco a or de cuadros
5) (US) (=bill) cuenta f7) (US) (=tick) marca f, señal fcheck! — ¡vale! *
8) (US) (=tag, ticket) resguardo m2. VT1) (=examine) [+ ticket, passport] controlar, revisar; [+ merchandise, premises] inspeccionar, controlar; [+ tyres, oil] revisar, comprobar; [+ temperature, pressure] controlarhe stopped to check his map — se detuvo para leer or mirar el mapa
check the phone book for local suppliers — mire en la guía telefónica para encontrar proveedores en su zona
2) (=confirm, verify) [+ facts, figures] comprobarplease check the number and dial again — por favor, compruebe que el número es el correcto y vuelva a marcar
check that he's gone before you do it — asegúrate de que or comprueba que se ha ido antes de hacerlo
to check sth against sth — comparar or cotejar algo con algo
wow, check that car! — ¡hala! ¡mira or fíjate qué coche!
4) (=hold back) [+ attack, advance, progress] detener, frenarto check the spread of AIDS — detener or frenar la propagación del SIDA
to check o.s. — contenerse, refrenarse
5) (US) (=tick) marcar, señalar6) (US) [+ luggage] (at airport) facturar, chequear (LAm); (at station) dejar en consigna; [+ clothes, property] (in cloakroom) dejar (en el guardarropa)7) (Chess) [+ king] dar jaque a3. VI1) (=confirm) comprobar, chequear (esp LAm)I'm not sure he's here, I'll just check — no estoy seguro de que esté aquí, iré a comprobar(lo) or iré a mirar
2) (=examine)•
to check for sth, they checked for broken bones — lo examinaron para ver si tenía algún hueso roto•
he checked on her several times during the night — fue a verla varias veces durante la noche para asegurarse de que estaba bien3) (=hesitate) pararse en seco, pararse de repente4.CPDcheck mark N — (US) (=tick) señal f
check suit N — traje m a or de cuadros
- check in- check on- check upCHECKS AND BALANCES El sistema de checks and balances es uno de los principios de gobierno de Estados Unidos, cuyo objetivo es prevenir abusos de poder por parte de uno de los tres poderes del Estado. Para garantizar la libertad dentro del marco constitucional, los padres de la Constitución estadounidense crearon un sistema por el que tanto el poder del Presidente, como el del Congreso, el de los Tribunales o el de los gobiernos de cada estado puede ser sometido a debate o, si fuera necesario, controlado por el resto de los poderes.* * *
I [tʃek]1) c (stop, restraint) control m, freno mto keep o hold something/somebody in check — controlar or contener* algo/a alguien
to put a check to something — (AmE) impedir* algo
2) ca) (inspection - of passport, documents) control m, revisión f; (- of work) examen m, revisión f; (- of machine, product) inspección fto keep a check on something/somebody — controlar or vigilar algo/a alguien
b) ( of facts) verificación f3) c u ( cloth) tela f a or de cuadros; (before n) <jacket, shirt> a or de cuadros4) u ( in chess) jaque mto pay by check — pagar* con cheque or (Esp) con talón
a check for $50 — un cheque de 50 dólares or por valor de 50 dólares
6) c ( restaurant bill) (AmE) cuenta f, adición f (RPl)7) c ( tick) (AmE) marca f, tic m, visto m (Esp), palomita f (Méx fam)
II
1.
1) ( restrain) \<\<enemy advance\>\> frenar; \<\<anger/impulse\>\> contener*, controlar2)a) ( inspect) \<\<passport/ticket\>\> revisar, controlar, checar* (Méx); \<\<machine/product\>\> inspeccionar; \<\<quality\>\> controlar; \<\<temperature/pressure/volume\>\> comprobar*, chequear, checar* (Méx)b) ( verify) \<\<facts/information\>\> comprobar*, verificar*, chequear, checar* (Méx); \<\<accounts/bill\>\> revisar, comprobar*to check something AGAINST something — cotejar or chequear algo con algo
check that it's closed — asegúrate de que or comprueba que esté cerrado
3) (AmE)a) ( deposit - in cloakroom) dejar en el guardarropa; (- in baggage office) dejar or (frml) depositar en consigna4) ( tick) (AmE) marcar*, hacer* un tic or (Méx fam) una palomita en, poner* un visto en (Esp)
2.
via) (verify, make sure) comprobar*, verificar*, chequear, checar* (Méx)b) ( tally) (AmE)to check WITH something — coincidir or concordar* con algo
Phrasal Verbs:- check in- check up
III
a) ( in chess) jaque!b) ( expressing confirmation) (AmE colloq) sí, señor! -
4 Blumlein, Alan Dower
SUBJECT AREA: Aerospace, Broadcasting, Electronics and information technology, Photography, film and optics, Recording, Telecommunications[br]b. 29 June 1903 Hampstead, London, Englandd. 7 June 1942[br]English electronics engineer, developer of telephone equipment, highly linear electromechanical recording and reproduction equipment, stereo techniques, video and radar technology.[br]He was a very bright scholar and received a BSc in electrical technology from City and Guilds College in 1923. He joined International Western Electric (later to become Standard Telephone and Cables) in 1924 after a period as an instructor/demonstrator at City and Guilds. He was instrumental in the design of telephone measuring equipment and in international committee work for standards for long-distance telephony.From 1929 Blumlein was employed by the Columbia Graphophone Company to develop an electric recording cutterhead that would be independent of Western Electric's patents for the system developed by Maxfield and Harrison. He attacked the problems in a most systematic fashion, and within a year he had developed a moving-coil cutterhead that was much more linear than the iron-cored systems known at the time. Eventually Blumlein designed a complete line of recording equipment, from microphone and through-power amplifiers. The design was used by Columbia; after the merger with the Gramophone Company in 1931 to form Electrical and Musical Industries Ltd (later known as EMI) it became the company standard, certainly for coarse-groove records, until c.1950.Blumlein became interested in stereophony (binaural sound), and developed and demonstrated a complete line of equipment, from correctly placed microphones via two-channel records and stereo pick-ups to correctly placed loudspeakers. The advent of silent surfaces of vinyl records made this approach commercial from the late 1950s. His approach was independent and quite different from that of A.C. Keller.His extreme facility for creating innovative solutions to electronic problems was used in EMI's development from 1934 to 1938 of the electronic television system, which became the BBC standard of 405 lines after the Second World War, when television broadcasting again became possible. Independent of official requirements, EMI developed a 60 MHz radar system and Blumlein was involved in the development of a centimetric radar and display system. It was during testing of this aircraft mounted equipment that he was killed in a crash.[br]BibliographyBlumlein was inventor or co-inventor of well over 120 patents, a complete list of which is to be found in Burns (1992; see below). The major sound-recording achievements are documented by British patent nos. 350,954, 350,998, 363,627 (highly linear cutterhead, 1930) and 394,325 (reads like a textbook on stereo technology, 1931).Further ReadingThe definitive biography of Blumlein has not yet been written; the material seems to have been collected, but is not yet available. However, R.W.Burns, 1992, "A.D.Blumlein, engineer extraordinary", Engineering Science and Education Journal (February): 19– 33 is a thorough account. Also B.J.Benzimra, 1967, "A.D. Blumlein: an electronics genius", Electronics \& Power (June): 218–24 provides an interesting summary.GB-N
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